Who wants to be a Millionaire?

When I first heard of this site it was maybe 5% full. Now it looks like this kid from Europe is well on his way to that million he wanted. This really fascinates me. I don't understand how one can make that much money selling pixels on a really strange website. I understand the concept and everything but its just odd. I guess its better than people "requesting donations" on paypal to help pay off their credit card bills. hmm. I need some fresh ideas people!