Speed stacking..

Over the past couple of weeks I started seeing these commercials for something called Speed Stacks. They show these people stacking and un-stacking plastic cups really really fast. And then they give you this number to call so you can order your official instructional video along with your very own set of speed stacking cups. It struck me as odd.. But this morning when i awoke to the Speed Stacking championship on ESPN I was even more confused. I guess this is really a big thing.

If you haven't seen someone do this then watch the vid.. It's kinda strange.